Service · Content engine
Publish the content your prospects actually search for — not the content your competitor published last year.
We build a 12-month content plan around the real questions your prospects ask, run the research, and ship 2–4 pieces a month. Your partners approve, we handle everything else.
What you get
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12-month topical plan
Topics mapped to practice areas, geos, and buying-stage intent. Rebuilt quarterly from keyword data, call transcripts, and intake-form questions.
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2–4 pieces published per month
Long-form reference posts (1,500+ words), teardowns of public cases, and opinionated playbooks. Every post schema-marked and internally linked.
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Partner review workflow
Markdown drafts in your shared drive with a checklist: bar-compliance, jurisdiction accuracy, no conflict-exposed names. 48-hour partner review SLA.
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Quarterly content performance review
Ranked pages, consult-sourced posts, and cannibalization report. Decommission underperformers, double down on winners.
First 30 days
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Week 1
Keyword research + call-transcript analysis + intake-form audit.
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Week 2
First draft in your review queue. 12-month plan finalized with partner.
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Week 3–4
First 2 posts live. Internal link audit of legacy posts.
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Ongoing
2–4 posts/month, one performance review per quarter.
Also in the bundle
Frequently asked questions
- Is this AI-written content?
- No. AI is used for research and outline scaffolding. Every published post is written and edited by a human with domain experience.
- Do we get a byline?
- Yes. Partner byline + schema Author markup per post. You approve the bio and headshot.
- Can you match our firm's tone?
- We capture voice from 5 sample pieces and a 30-minute partner call, then lock a style sheet. Drafts come back matching within 2–3 posts.
- What if our partner disagrees with a draft?
- One free revision per post, 48-hour turnaround. If a third review is needed, we kill the post and pick a different topic — no billing games.
Ready to grow?
Tell us about your firm and we’ll send a personalized teardown of your current site.