Service · Paid ads
Ads you can defend on the balance sheet — with attribution a partner can verify.
Google Search, Local Services Ads, and retargeting, scoped to spend levels that match your consult economics. We don't sell media; we sell the full funnel.
What you get
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Campaign build per practice area
Search, LSA where eligible, retargeting. Conversion tracking tied to actual intake events, not form submits alone.
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Landing pages that match the ad
Each campaign gets a dedicated landing page. Shared hero + practice-specific proof + one clear CTA — no kitchen-sink home page as the ad destination.
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Attribution that holds up
UTM discipline, call tracking where regulation allows, CRM + intake-form join. Monthly cost-per-consult and cost-per-matter, not cost-per-click theater.
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Spend pacing + guardrails
Daily budget caps, anomaly alerts, and manual approvals on budget increases above 25%. You see a surprise before it bills.
First 30 days
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Day 1–7
Tracking audit, account structure rebuild plan, intake-to-CRM flow validated.
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Day 8–14
Campaigns built, landing pages shipped, tracking QA'd end-to-end with test leads.
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Day 15+
Launch + daily monitoring for first 14 days. First meaningful data around day 21.
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Month 2+
Expansion based on what converted. Monthly review with cost-per-matter, not cost-per-click.
Also in the bundle
Frequently asked questions
- What's a reasonable starting spend?
- We won't take a firm under $3k/month of ad spend for Google in most markets — the data is too noisy to optimize. LSA-only engagements can run lighter.
- Can you run LSA even if we're small?
- Yes — LSA is often the best channel for a small firm because the review signal compounds. We handle the verification process and review-harvest workflow.
- Do you mark up the media?
- No. Ad spend bills direct from you to Google/Meta. Our fee is a flat monthly management retainer.
- What about bar compliance on ads?
- We run a state-specific advertising-rule check on every new ad and landing page. Avoiding "specialist," "best," and outcome claims is baked in.
Ready to grow?
Tell us about your firm and we’ll send a personalized teardown of your current site.