Welcome — what this blog is for
Why we're writing publicly, what you should expect, and what you won't see on this blog.
We write here so prospective clients can verify our thinking before talking to us, and so existing clients have a public record of how we approach their problem.
What you’ll see:
- Vertical-specific marketing playbooks (boutique law first).
- Honest teardowns of websites, ads, and content we admire — and ones we don’t.
- Behind-the-scenes on how our internal tooling works, written by Alex.
What you won’t see:
- Generic “10 SEO tips for 2026” content.
- Reposts of vendor announcements.
- Anything we wouldn’t send to a paying client.